Guayaki Yerba Mate
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If you drink yerba mate at work, you know its productive magic. Alex Lawson is definitely no stranger to its energy; he has two jobs and a can of Enlighten Mint always ready.

working at the desk with EnlightenMint

“I blame 20% of my effectiveness on my mate consumption,” he says as he juggles phone calls, sets up meetings and goes through the motions of a Washington lobbyist’s typical day.

Alex is Executive Director at Social Security Works, where he connects people with press to tell stories of Social Security helping those in need. From his office on K Street, he spends the day piling over spreadsheets of data and working with his team on strategies to get information to the public.

More than spending his time calculating, Alex strives to bring facts and figures to life. “We just bring real people into Washington, DC, and we walk them around, and we have them meet their members of Congress, and make it real apparent to everyone that behind these numbers are real people.”

When not here, he’s producing shows and running tape at We Act Radio, his talk station, or addressing the media on TV or at a press conference.

Days can begin at 7 a.m. and end late at night when a story is being prepared. “You have to go to studio either obscenely early in the morning or after a full day, regardless if it’s 104 out, and then if you have to be super energetic and peppy and likable and strong at the same time,” he says.

“I have always found that, it’s almost like cheating,” he explains, “but you have some mate before you go onstage, before you have to do any presentation — anything where you have to really make sure that you’re focused, projecting, positive, and you have to connect with an audience — it’s really incredibly useful.”

Alex’s mother hails from Brazil, and he has always been a mate fan. Falling into a decision to switch off of coffee for good, he and and his wife Laila, a staff attorney at Legal Aid Maryland domestic violence, both turn to its energy in their work. While they both drink loose leaf at home, Alex prefers Enlighten Mint cans. “In our schedules, being able to actually very expeditiously drink one of these in the morning is very useful,” he says. “And as you know,

the weather here is TERRIBLE in the summer. And then you have to wear suits.”

Whether toggling the mic or sorting through paperwork, you can feel Alex’s passion for bringing deep, inspiring stories to the ears, eyes and hearts of Washington.

“In Washington, DC, you’re fighting against the fact that it’s not the majority of people that have their voices heard,” he says. “But organized people can beat organized money. It just takes a lot of effort.”

Does mate fuel your work or passion? Email us (melissa@guayaki.com) and share your story — we may feature it here!

 

Of all the questions we get asked, these are perhaps the ones we hear most: Where ARE you? Why can’t I find you at my local store, or why does my local store only carry certain Guayaki products and not others? When will you sell at larger grocers or closer to my home?

First: How awesome is it that everyone loves yerba mate?? We love it so much that word of Guayaki is spreading — not only are you choosing a healthier path for your body, you’re putting your cash into a pro-planet product and supporting our mission to restore rainforest. We’re doing everything we can to be available wherever possible, but ultimately, it’s not up to us. It’s up to the stores, and up to you.

So if you want to see Guayaki at your local store, help us out. Here’s what you can do:

      1. Print out our [Product Request Form]  and fill it in with the type of Guayaki you want (cans, bottles, tea bags, loose leaf), and any other info on the form that you think would be helpful. This form is not for us — it’s for YOUR stores!
      2. Give the form to the place where you’d like to buy Guayaki Yerba Mate. It can be a big or small grocer, local shop, convenience store . . . wherever you go, and wherever you would want to buy yerba mate. You can give it to a customer service desk, a store manager, or whoever is responsible for making purchases at the store.
      3. Tell your friends to do it, too! The more requests a store gets, the more they’ll see that people want yerba mate.

That’s it! It boils down to this:

To a place of business, your word speaks louder than ours. If you love us, tell the places you shop.

guayaki end cap

Other tips:

      • If the place you normally buy Guayaki is out of stock or doesn’t stock your favorite kind, tell them! Fill the form out or mention it to the people working. If they know you want it, they’ll work to get it for you.
      • If you love Twitter like we do, find your stores’ Twitter handles (if they have them) or email addresses and ask for Guayaki. But know that to a store, that form means a lot, because it shows that you actually, physically shop there.
      • If you have yerba mate lovers in your community and have ideas, send them to us! We’re here to connect and mobilize. Tweet us @guayaki or email info@guayaki.com. We’re frighteningly responsive.

Yerba mate is a drink of empowerment and community. Know your power.

world blu logoThis year has been nothing but magical for Guayaki: we released our new sparkling cans, had a wildly energetic time at Expo, and made B Corp’s list of companies “Best for the World”. Our dream of producing sustainable, mission-driven yerba mate has become a collective reality, one we’re all working towards and sharing for the benefit of our greatest good.

And when we say all, we mean all: WorldBlu just released its annual list of the Most Democratic Workplaces. We made it! And we’re honored to say we’ve made it every year since 2007. And this doesn’t just recognize the passion we all have for our work, or the way we work so well together. It also reflects the spirit of community that grows around yerba mate.

When sharing a gourd of mate with another person or a group, enjoying incredible health and energy are just the beginning. Mate inspires a sense of openness: ideas are shared, passions exchanged, friendships are forged, and communities are born. Nourishing these feelings of mutual trust and support, the creation of a working environment where we each have a voice, open opportunities and a strong feeling of being welcome where we are just comes naturally. Yerba mate creates democratic workplaces! We should all be so blessed. And we’re working on that.

As with everything, we share this award with you, for making our mission successful and helping us make our work happen.