Friday morning, as the sun came up, we brewed some fresh loose-leaf mate to help us prepare for the long journey ahead. After packing up the trunk and back seat with Guayaki, DJ gear, balloons, lasers, and lighting equipment, we hit the road. Hours of pumping music, thickening forests, and resisting the urge to break into the cans and bottles of organic gold in the back went by, and we finally arrived at our destination, Bellingham Washington.
As I set up the lighting system and DJ gear, the crew unloaded the mate, and set a case upon every table. 15 cases should be enough, right? We were about to find out. After everything was set up, we all took a moment to snag a bottle of Pure Endurance, hoping it would help carry us through the next 4 hours of madness. People started to trickle in as the front doors were opened; the show was about to start. WIthin minutes, the entire auditorium was packed, and people started to crowd around the tables, curious about this new drink. I had a few minutes before I needed to head onstage, so I told a large group of neon-clan students the benefits of yerba mate, and they were excited for the extra energy boost they would need later on in the night. I had to head up and prep to go on, so I asked a couple of my crew members to hang around the tables and explain the Guayaki story to people before it got too loud.
Half an hour into the set, we hit maximum capacity. Almost 800 Western Washington University students had crowded into the multipurpose room, and were currently all jumping in unison, singing along to a remix of “What is Love?” as the strobe lights flashed, and lasers scanned the crowd. It was definitely a night to remember. I have never seen such a positive, high-energy group like this at any of my events so far, and I have a feeling part of it was due to the organic caffeine a large portion had been lucky enough to enjoy.
Guayaki has become my ultimate fuel for DJ performance, and something I always want to share with the crowds and fans. I’m greatly looking forward to the next event, and opportunity to share the gift of yerba mate!
Can you spot the Guayaki in each one?
University Cebador, Portland State University