There’s nothing more satisfying for a cebador than serving yerba mate to friends. So you can imagine we had a pretty exciting three days during the Natural Products Expo West in Anaheim. This year, the annual convention saw a record 63,000 attendees in the natural products industry — and it feels like we served all of them!
Our handmade cedar booth welcomed faces new and familiar as we shared the mate in a myriad of ways: as a direct warm brew, with coconut cream and agave to make mate lattes, or cold out of a sparkling can (or the Classic Gold mate keg). Each cup brought the intention of good energy and rejuvenating vibrations, invigorating many long exploratory journeys on the showroom floor.
See all of our Expo pics up on Pinterest.
Besides being a great place to learn about everything going on in the natural products world, Expo is also a chance for Guayakians to reunite and reconnect. Many of us work at the Guayaki mission from our home base in Sebastopol, while some of us work to bring Guayaki to different parts of the country from as far away as Colorado, Indiana, and New York. It’s tough to keep a crew like ours apart for long.
We were also excited to see so many initiatives on the labeling GMO front. Many organizations in the natural food and products industry are aligned with the notion of bringing label transparency to the things we put into and on our bodies. We were happy to hear the news that Whole Foods will require all products on its shelves containing GMOs to carry a label by 2018. With many voices speaking up and out for a change, we’re even more energized to continue pushing forward in a positive activist spirit.
Here’s to another year making an even bigger positive impact on our planet and moving the world towards better health, conscious choices, and sustainable living!